BRAND STRATEGY

389,00

Brand Strategy aims at initiating students to the universe of brands and the basic notions of brand management. The course explores the multiple facets of branding and explains why brands are so important in today’s globalised and hyper-connected world. It looks at brand equity from a traditional customer viewpoint but also updates this model by taking into account all stakeholders.

ABOUT THE COURSE

Brand Strategy aims at initiating students to the universe of brands and the basic notions of brand management. The course explores the multiple facets of branding and explains why brands are so important in today’s globalised and hyper-connected world. It looks at brand equity from a traditional customer viewpoint but also updates this model by taking into account all stakeholders. The course explains the tools that marketing and advertising professionals use to position brands and differentiate them effectively from the competition in order to make them profitable entities.

TARGETED COMPETENCIES

At the end of this course, you will be able to :

1. Understand and identify the role of the brand in marketing strategies

2. Understand the notion of brand equity and to identify the different components and their respective roles                

3. Understand and identify through case studies the different levels of brand awareness         

4. Understand and identify through case studies, brand image, reputation and differentiation  

MODULES

PEDAGOGICAL TEAM

Samuel Cranston

Professor of International Marketing and Communications in France and abroad. Over 30 years of experience working as a freelance consultant on international campaigns (strategy, copywriting, translation and transcreation), helping both advertisers and their agencies to craft more effective international strategies especially where cultural sensitivities are concerned.

D’autres utilisateurs consultent en ce moment …

INSEEC U. est une institution privée d’enseignement supérieur et de recherche interdisciplinaire, implantée à Paris, Lyon, Bordeaux et Chambéry.
Avec ses campus à Londres, Monaco, Genève, San Francisco et Shanghai, INSEEC U. occupe une place unique dans le paysage éducatif français.

0
écoles
0
étudiants
0
Campus en France et à l’Étranger
0
Chercheurs, experts et enseignants permanents
+ 0
Alumnis
Management
Ingénieurs
Communication & Création
Sciences politiques et Relations internationales
Digital, Sport, Santé, Luxury, Wine & Spirits, Real Estate
Découvrez notre modèle éducatif : inseec-u.com
Retour haut de page